Any new website venture online will include a domain name. Sometimes the domain is purchased from a domain broker – someone who specializes in reselling domain names. The majority of the time, however, it will be registered through a domain registrar. No matter how it is purchased, in all cases, the domain name (or names) for a website should be carefully considered. The basis of the marketing for the website will be the domain name chosen.
Having been a domain name appraiser for a few years now, I can tell you that the choice of names for your site is critical to marketing. When I appraise a domain for value (in both dollars and marketability), I use basic criteria for my judgement of the domain. The most important of those criteria is length and readability. If the domain is too long or too hard to read (for a human), its value is very low. If it cannot be spoken and typed correctly (most of the time), it’s also of low value. A well-thought-out domain name is the first step in a successful marketing campaign.
When choosing and registering a domain name for a new website, there are three basic steps to follow to ensure a marketable name for your site. Follow them every time and you’ll have successful domains every time.
Step 1: The Name
Choosing a name may be as easy as “your business name dot com” or it may be more difficult (especially if you have a common name for your business). In all cases, your business’ name should be your number one pick for your domain name. If your business name is difficult to spell easily, try to register misspellings of it as well.
Read more: http://website101.com/domain-name/101-marketing-your-web-site/#ixzz0v6E7NYa8
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